Email marketing remains one of the most powerful tools in the digital marketing landscape, enabling businesses to reach their audience directly and effectively. The primary benefits of email marketing include its cost-effectiveness and the ability to personalize messages for specific audience segments.
By crafting tailored content, businesses can nurture leads, convert prospects, and retain existing customers, fostering long-term relationships and brand loyalty. Moreover, email marketing campaigns can be easily measured and optimized using various analytics tools, providing invaluable insights into consumer behavior and campaign performance.
In this Moosend review, we will explore the platform’s key features, including its flexibility in campaign scheduling.
What is Moosend?
Moosend is a powerful email marketing platform designed to help businesses of all sizes create, manage, and analyze their email campaigns with ease. It has quickly grown to become a trusted name in the email marketing industry, serving thousands of businesses worldwide.
The platform offers a comprehensive suite of tools, including drag-and-drop email editors, advanced segmentation, automation workflows, and detailed analytics, all aimed at optimizing the effectiveness of email marketing efforts.
Pricing
Moosend offers a flexible and transparent pricing structure designed to accommodate businesses of all sizes:
- Free Trial: Ideal for beginners or small lists, Moosend provides a 30-day free trial that includes basic features and allows unlimited emails to up to 1,000 subscribers.
- Pro: Starting at $7 per month when billed annually, this plan provides access to all core features, including unlimited marketing automations, landing pages, and SMTP server. Pricing scales as your subscriber list grows.
- Moosend+: This plan offers advanced features such as transactional emails, dedicated IPs, and SSO & SAML integration, with pricing customized based on specific needs.
- Enterprise: For large businesses, this plan includes custom features such as an account manager, additional team members, and priority support to meet advanced email marketing requirements.
With the Pro plan, designed for lists of up to 500 subscribers:
With the Pro plan, designed for lists of up to 1,000,000 subscribers:
Setting up your account
Setting up your Moosend account allows you to adapt the platform to your brand identity and operational needs, guaranteeing a seamless experience for you and your subscribers.
Configuring senders
You can configure senders by setting up SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) records in your DNS provider.
These protocols authenticate your emails and protect against spoofing and phishing attacks, thereby improving email deliverability and security.
Platform and landing page domains
The email marketing platform offers the flexibility to use your own custom domain for both the platform and landing pages, enhancing brand consistency and professionalism. Higher plans allow for the integration of custom domains, further strengthening brand identity.
For the platform, you can customize the brand by adding a favicon, platform logo, and login logo. Changing the login title also aids in SEO optimization.
Similarly, for landing pages, you can adjust the login title, add a favicon, and create a custom 404 error page.
Team members
Moosend supports various team member roles such as admin, viewer, and designer, each with specific permissions to manage campaigns, view analytics, or design templates, ensuring efficient collaboration and security within your marketing team.
SMTP Server Configuration
Higher-tier plans enable you to configure your own SMTP server, granting you greater control over email deliverability and enhancing sender reputation. This feature is particularly beneficial for organizations requiring strict compliance with email standards and protocols.
API and plugin integration
The email marketing service provides integration capabilities with third-party applications through an API key and plugin secret key, allowing for manipulation of mailing lists, subscribers, and campaigns.
Client account management
You can manage multiple client accounts by granting access with customized permissions. This allows you to create a password-protected environment that restricts access to specific features such as support chat, automation tools, and integrations, ensuring client privacy and compliance with service agreements.
Campaign Types
Creating effective email campaigns is at the heart of any successful email marketing strategy, and Moosend offers a variety of campaign types to suit different needs:
- Regular campaign: These are standard email campaigns where you send a single email to your entire subscriber list or a specific segment. Ideal for newsletters, announcements, and promotional offers, regular campaigns help you maintain consistent communication with your audience.
- A/B testing campaign: This type allows you to test different versions of your email to determine which one performs better. By experimenting with various subject lines, content, and designs, you can optimize your emails for higher open rates and engagement.
- Repeatable campaign: Designed for ongoing or recurring communications, these campaigns get their updated content from a URL and are automatically sent whenever you want. This type of campaign is perfect for keeping your audience informed with the latest news and updates without manual intervention.
- RSS campaign: Moosend’s RSS campaigns enable you to automatically send updates from your blog or website to your subscribers. By linking your RSS feed, you can ensure your audience stays informed about your latest content without manual intervention.
- Transactional campaign: These are automated emails triggered by specific user actions, such as purchase confirmations or password resets. Transactional campaigns are crucial for updating customers on account changes, purchases, or service updates, ensuring they receive timely and important information for a seamless customer experience.
Regular Campaign
Regular campaigns are the backbone of Moosend’s email marketing platform, offering a straightforward way to communicate with your subscribers.
Campaign Settings
Setting up a regular campaign is simple yet comprehensive, allowing you to tailor your emails to meet your specific marketing goals.
To start, you can choose whether your campaign will be in HTML format or plain text. Regardless of the format, you’ll need to name your campaign, set a subject line, and, if you’re using HTML, add preview text. The preview text, which is visible in the inbox snippet, can enhance open rates by providing a sneak peek of the email content.
You can also add personalization tags to the subject line and preview text, such as the account company or the recipient’s name, making your emails more engaging and relevant to your audience.
Moosend also allows you to receive confirmation emails once your campaign is delivered. In addition to the default email address associated with your account, you can add other email addresses to receive these notifications.
Tracking your campaign performance is crucial for understanding its effectiveness. By integrating your account with Google Analytics, you can monitor metrics like open rates, click-through rates, and conversions. Moreover, enabling campaign revenue tracking allows Moosend to monitor your views and orders.
Choosing email list
Choosing the right email list allows you to target specific audiences for your regular campaigns, ensuring that your message reaches the most relevant subscribers and maximizes engagement.
You can select multiple lists, ensuring your message reaches a broad yet relevant audience. For each email list, you can further refine your targeting by selecting specific segments within the list. This allows you to tailor your campaign to the most relevant groups of subscribers based on criteria.
Design your campaign
Multiple options for starting your campaign design are available. You can either create your own design or import an existing one.
Importing can be done in three ways:
- URL Import: Provide an online source URL to import the HTML code directly from a webpage.
- File Import: Upload an HTML file from your computer.
- Direct Code Import: Copy and paste your HTML code directly into the editor.
If you choose to create a design from scratch, Moosend offers a robust template library categorized by different themes and purposes. You can select a template that suits your campaign needs or start with a blank canvas. Once you have your base, you can further customize your design using Moosend’s intuitive drag-and-drop editor.
The drag-and-drop editor is a user-friendly tool that allows you to create visually appealing emails without any coding knowledge.
Customize your templates with your brand’s colors, fonts, and images to create a cohesive and professional look.
You can also save your layouts for future use. This is particularly useful for maintaining consistency across multiple campaigns and saving time on design work.
Moosend also offers conditional visibility options for each layout component. You can set conditions to show or hide specific elements based on certain criteria, enabling you to create highly personalized and targeted emails.
For more advanced customization, Moosend provides access to the source code of your design. This feature allows developers to make precise edits and implement custom functionalities that may not be available through the drag-and-drop editor.
To ensure your email looks perfect on all devices, Moosend allows you to preview your design as it would appear on desktop, mobile, and tablet screens.
Schedule delivery
You can send your campaign immediately, perfect for time-sensitive announcements or promotions, or schedule it for a specific date and time in the future.
To maximize the reach and impact of your campaign, there is an option to resend your email to subscribers who did not open the original message. By enabling this feature, you can set a follow-up email to be sent automatically after a specified period, increasing the chances of your message being seen by a larger portion of your audience.
A/B testing campaign
A/B Testing Campaigns in Moosend are a powerful way to optimize your email marketing efforts by testing different elements to see what resonates best with your audience.
A/B testing settings
You can experiment with subject lines, content, and the “from” name, enabling you to make data-driven decisions to improve engagement and conversions.
If you choose to test the subject line, you will need to write two different subject lines. This allows you to determine which one grabs more attention and drives higher open rates.
Selecting the content option means creating two different designs for your email content, helping you understand which layout, messaging, or imagery performs better.
Testing different “from” names can help you identify which sender name your subscribers trust or find more recognizable.
Testing the design
After selecting the right email list like the regular campaigns, you will move on to designing your campaign. If you have chosen to test the content, you will need to create two separate designs.
Moosend’s intuitive drag-and-drop editor makes it easy to create and customize these designs, whether you start from a template or build from scratch.
Setting up A/B testing parameters
Once your designs are ready, you will need to set up the A/B testing parameters. This involves defining test groups using a click-and-drag bar to set the number of subscribers in each test group allowing you to control the sample size for each variation.
Next, you will have to choose whether the winning version will be determined by the highest number of unique opens or the highest number of unique clicks. You will also have to specify the duration you want the test to run. This period should be long enough to gather significant data but short enough to act promptly on the results.
Automation
Moosend’s automation features offer a sophisticated way to enhance your email marketing efforts, ensuring relevant communications with your subscribers. The platform provides an intuitive editor that allows you to set up automation workflows by selecting triggers and actions, greatly improving the efficiency and effectiveness of your campaigns.
Triggers are the events that initiate your automation sequence, such as a new subscriber joining your list, or a user opening an email. To make the process easier, Moosend categorizes these triggers, enabling you to search and find the most relevant ones for your needs quickly.
After setting your triggers, the next step is to define the actions that should follow. Actions can range from sending a follow-up email, updating subscriber information, or adding subscribers to a different list.
Moosend also allows you to add conditional logic to these actions, making your automations more dynamic and tailored.
For instance, you can set a condition to wait for a specific time interval before sending the next email, ensuring your messages are spaced appropriately. Additionally, you can filter actions based on subscriber attributes, such as local weather conditions. This level of customization ensures that your communications are not only automated but also highly personalized, improving engagement rates and overall campaign success.
Subscribers
Moosend simplifies the process of building and maintaining your subscriber base.
You have access to insightful charts that provide a comprehensive overview of your subscribers. These charts offer visual representations of key data points such as subscriber growth trends, open and click-through rates, and geographical distribution of your audience. By monitoring these metrics, you can gain valuable insights into the effectiveness of your email campaigns, identify areas for improvement, and make informed decisions to optimize your email marketing strategy.
Manage subscribers
Once your email list named, you can begin adding individual members by providing their email address, their name and optionally a phone number.
Moosend allows you to view all members and manage them individually. This includes viewing member activity, copying members to another email list, triggering automations, adding members to suppression lists, and archiving or deleting members as needed. You can also use tags to categorize your subscribers based on their interests, behaviors, or any other criteria that are relevant to your email marketing campaigns.
For bulk actions, Moosend simplifies the process of managing large lists. You can import subscribers from CSV/TXT, Excel files, or simply by pasting text. You can also perform bulk unsubscribe actions for those who no longer wish to receive emails from your campaigns.
You can adjust settings such as setting the page URL where members will be redirected after unsubscribing, ensuring a seamless user experience.
In addition to the default custom fields, Moosend allows you to create additional fields of various types such as text, date, or number, enabling you to gather specific information from your subscribers.
Segment
Segments play a crucial role in targeting specific groups of subscribers effectively within Moosend’s email marketing platform, ensuring that your messages are targeted precisely to the right audience segments, thereby maximizing relevance and engagement.
Moosend offers predefined segment templates such as “Member email ends with x” or “Campaign clicked is x / Link URL clicked is x.”. These templates allow you to quickly create segments based on common criteria without needing to set up complex rules from scratch.
You have the flexibility to create custom segments based on your specific needs. Give your custom segment a name and set rules based on various attributes such as subscriber device type (e.g., mobile or desktop) or custom fields you’ve created. Moreover, you can save these custom segments as templates for future use, streamlining your segmentation process.
Landing page
Creating a landing page in Moosend enables you to build highly effective pages that significantly boost your marketing efforts by attracting visitors and converting them into leads or customers.
The email marketing platform makes it easy to optimize your landing pages for search engines. You can improve your page’s SEO by setting a page title and meta description, ensuring that your landing page is easily discoverable. The favicon can also be changed to align with your brand.
You can design your landing page by starting from scratch or using one of the many templates available in Moosend’s library. The templates are categorized, making it easier to find one that fits your needs.
The design editor is user-friendly and similar to the campaign design editor, allowing you to drag and drop elements onto your page. You can save layouts for reuse, add various items like images, social share buttons, or articles, and customize settings such as color themes and fonts for each item. If you prefer to work directly with code, the editor also includes a code editor for advanced customization.
Once your design is complete, you can define how your post will appear on Twitter and Facebook by providing a title, description, and image, ensuring your landing page looks attractive and informative when shared on social media platforms.
You can decide how conversions are tracked on your landing page effectively, either when a user submits a form or clicks a button. You can also integrate Google Analytics and Facebook Pixel for comprehensive tracking and analysis. Moreover, you can set up notifications for when visitors accept cookies, giving you insights into user behavior.
When it comes to publishing your landing page, there are two options. You can publish it on Moosend’s platform by providing a path name or integrate it with WordPress by installing the Moosend plugin.
Subscription form
Robust tools for creating subscription forms are available, allowing you to engage and grow your audience effectively. There are six types of subscription forms: pop-up, inline, floating bar, floating box, fullscreen and promotional pop-up.
After giving your form a name, which will only be visible to you, you will start designing your form. You’ll begin by selecting a template to kickstart your design.
In the form design editor, you can hide elements within the layout and customize each element by changing the background color, font, and other design aspects. Similar to the campaign editor, a code editor is available for those who prefer to work directly with HTML and CSS for advanced customizations.
Moosend provides comprehensive visibility settings for when someone visits a page. You can set the time that needs to have passed before a returning or first-time visitor sees your form. You can also determine the time interval before a returning visitor sees your form again. Conditional rules can also be applied to show or hide the form based on specific criteria.
You can also configure visibility settings for when a user leaves a page. This includes setting a period to wait since the last appearance of the form to the user. Similar to page visits, you can add conditional rules to control the form’s visibility when a user is about to exit.
Moosend provides a link that you can copy and paste into your web page to display the form.
After designing your form and setting the visibility rules, you need to decide how to publish it. You can connect the form to your own website, or choose to embed or publish it to external platforms. For embedding or publishing to external platforms, you can personalize the path name of the URL where the form will appear on your landing page, or copy and paste the snippet of code provided by Moosend to embed the form on your website.
Pros and Cons
Final thoughts on Moosend
Moosend is a standout choice for businesses seeking a reliable and user-friendly email marketing platform. Its strengths lie in its comprehensive automation capabilities, detailed analytics tools, and flexible pricing options, catering to diverse marketing needs. The platform’s intuitive interface, coupled with features like customizable automation workflows and robust segmentation, empowers users to create targeted campaigns efficiently. Overall, Moosend excels in providing the necessary tools for businesses to enhance their email marketing strategies effectively.
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